It wasn't until some time after Obama was inaugurated in January 2009 that I noticed an obvious increase in the number of African-Americans in advertising. It appeared that in any television ad that had more than one person in it, there was always an African-American there, too. Same with print advertising. There has been at least a three-fold increase in the number of African-Americans in ads. My question is, was this spontaneous or directed? Thirteen percent would be appropriate.